Aggregate demand is the total planned spending on goods and services in an economy at a given price level over a given time period.
Caused by AD increasing faster than AS. "Too much money chasing too few goods." AD shifts right — price level rises.
Causes: Lower interest rates, increased consumer confidence, government spending increases, tax cuts, weaker exchange rate (exports cheaper), credit availability.
Diagram: AD shifts right along an upward-sloping SRAS curve.
Caused by increases in production costs that shift SRAS left. Output falls while prices rise (can lead to stagflation).
Causes: Rising oil/commodity prices, wage increases above productivity growth, higher import prices (weaker £), increased business taxes, supply chain disruptions.
Diagram: SRAS shifts left — both higher prices and lower real output.
Reduces purchasing power if wages don't keep up. Erodes value of savings. Creates uncertainty — harder to plan. Redistributes wealth from savers to borrowers. Shoe-leather and menu costs.
Reduces international competitiveness (exports more expensive). Creates investment uncertainty. Fiscal drag (pushes people into higher tax brackets). But: moderate inflation can signal healthy growth.
Controlled by the Bank of England (independent since 1997). Target: CPI inflation at 2%.
Strengths: Independent, flexible, quick to implement
Weaknesses: Time lags (18-24 months), blunt instrument, liquidity trap
Government decisions on taxation and public spending. Set in annual Budget.
Strengths: Targeted (can focus on specific groups/regions), multiplier effect
Weaknesses: Political influence, time lags, crowding out, national debt concerns
Policies that increase the productive capacity of the economy (shift LRAS right).
Strengths: Address root causes, ↓ inflation + ↑ growth simultaneously
Weaknesses: Very long time lags (5-10 years), expensive, uncertain outcomes
The Phillips curve shows an inverse relationship between unemployment and inflation — suggesting a trade-off between the two objectives.