MNCs, Diversification & Integration
Edexcel A-Level Business
Multinational corporations (MNCs), integration strategies, and diversification are high-value topics in Edexcel A-Level Business Theme 4 (Global Business). This interactive tool explores the Mars corporate universe as a case study — examining vertical integration in chocolate production, horizontal integration through acquisitions like Wrigley, and diversification into pet food and healthcare. Includes drag-and-drop strategy classification, trade-off analysis, and examiner tips for 20-mark Paper 3 evaluation questions.
Uses Google Fonts (Bebas Neue, DM Sans). Requires an internet connection for full styling.
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