Most marks in A-level Business are lost because students make a point but don't develop it. A chain of analysis is how you build from a single fact into a full argument that earns marks at every step.
Think of it as a chain with five links. Each link earns marks. The more links you build, the more marks you earn.
A single trigger like "bad weather in South America" can link to 8+ business concepts: supply and demand, rising costs, PED, brand importance, economies of scale, bargaining power, substitutes, and competitive advantage. That's how top-grade answers are built.
Tap an example to see a full chain of analysis linked to Paper 3.
Pick a trigger from the confectionery industry and build your chain. Type your reasoning at each step, then preview it below.
Try building chains for: a new competitor enters the UK chocolate market · cocoa prices rise 40% · a confectionery brand faces a product recall · a small chocolate maker gets a supermarket listing · government bans advertising sweets to under-16s