Ansoff Matrix Teaching Tool
Edexcel A-Level Business
The Ansoff Matrix is a strategic planning tool that maps four growth strategies — market penetration, market development, product development, and diversification — against existing and new products and markets. This interactive teaching tool lets you explore each quadrant in depth with real-world examples, risk analysis, and evaluation prompts. Ideal for Edexcel A-Level Business Theme 1 (Marketing and People) and strategic decision-making questions.
Uses Google Fonts (DM Serif Display, Instrument Sans, DM Mono). Requires an internet connection for full styling.
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